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Alauras Software Partners with Directories Resources and Launches Integrated Solution in the Caribbean and United States

Leesburg, VA (PRWEB) April 24, 2011

Media software publisher, Alauras Software announced full integration with the DR Bookman publishing system today. Two established publishers, Global Directories headquartered in the Cayman Islands and serving the Caribbean, and GoGuide of Austin Texas, have selected the new combined system for future operations.

Leesburg, VA (PRWEB) April 24, 2011 - Media software publisher, Alauras Software has announced full integration with Directories Resources’ Bookman publishing system this week. The integration places Alauras’ CRM+, including its complete sales force automation and the native iPad application, to work in concert with DR Bookman’s best-in-class publishing system which is currently used by over 50 print Yellow Page publishers.

With Alauras Software’s CRM+ fully integrated with DR Bookman publishing, both systems can work as needed to support sales and production across any product set, print or online. Automated and structured "push"/"pull" synchronization enables both systems and all users to access status on sales, account, customer service and production status from anywhere at any time. Darin Gurney, Directory Resources President, said “We are pleased to be working with Alauras to provide the widest array of opportunities for our customers”.

Global Directories has been using the Alauras CRM for over five years and has recently adopted the fully native iPad application which now allows sales reps to complete all tasks in the field even without an internet connection. The new GPS feature allows the CRM to identify the location of a sales rep at any time and record the contract execution location.

Mark McFee, Executive Vice President of Global Directory stated “We are very satisfied with the sales automation functions that the Alauras system provides. Working with Alauras since 2006, we have seen CRM+ become progressively and discernibly better every year. In selecting Bookman as our new publishing system, we anticipate a solid partnership between the two systems which will support our continued growth.”

Debbie Johnson of Texas based GoGuide said “The combination of Alauras and Bookman will give us the efficiency and flexibility we need to continue to produce quality publications and bring the latest digital products to our advertisers.”

Vladimir Miloserdov, President of Alauras Software stated “The Alauras & Bookman combination currently provides efficiencies and capabilities not offered anywhere else, giving our customers a significant competitive advantage. We offer the latest technology, the latest sales support systems, the latest devices, all to enable our clients to offer the latest products - at a price point any publisher should be able to afford."

Founded in 1997, Directory Resources' BookMan system has offered publishing systems designed specifically for supporting and making print directories for over 15 years. BookMan offers many innovative capabilities not found in other publishing systems and has been used to produce millions of directories for over 50 publishers across North America. No other system can match BookMan's reputation for satisfied, successful customers or powerful software.

Alauras Software is a premier provider of CRM and Workflow Management systems to the media and advertising industry and is compatible across the framework of most existing media systems. Alauras Software solutions are in use internationally and leverage the latest technology to achieve the most efficient solution for its clients. Alauras solutions, software and custom development - offering a competitive advantage by career media professionals.

New Version of CRM+ from Alauras Software Announced with ‘QuickLaunch’ and enhanced Native iPad Capability for Yellow Page Publishers

Frostburg, MD (PRWEB) April 22, 2011

Media software publisher, Alauras Software announced the release of Version 8.7 of its highly regarded Yellow Page CRM and sales force automation system. This new version offers enhanced flexibility allowing seamless expansion of new product offerings to sales teams through ‘QuickLaunch’. It also leverages GPS tracking and extends system use to Apple’s iPad in a fully native version for on or offline operation.

Frostburg, MD (PRWEB) April 22, 2011 - CRM+ Version 8.7 is the latest release of Alauras' CRM and sales automation system. This version offers a new feature called QuickLaunch which speeds sales, support and reporting of virtually any new product offering. This version further expands flexibility through an enhanced native iPad configuration.

The QuickLaunch feature allows yellow page publishers to add new product families, new product bundles, variable contract terms, sales reporting and customized billing by product. Vladimir Miloserdov, CEO stated “Now publishers can sell any product, internet or print, through a single flexible platform. Our customers are no longer restricted to selling what is most convenient to implement or support. QuickLaunch eliminates restrictions of a legacy publishing system and the worry of how to manage new product introductions.” With regard to the revised UI, he stated "Every function is now extremely intuitive. A rep can be armed with an iPad and writing contracts in a couple of hours."

Richard Sloop, consultant and company founder, said “Publishers can now easily expand their offerings, selecting best-in-class products without restriction. Furthermore, what is best-in-class and required today, may not be required tomorrow. Now yellow page sales teams can be flexible and can more easily assume the role of local search consultants”.

Other new features of interest include extended contract management and GPS location services which establish the geographic point of origin for contract signature or sales rep location. This is the eighth expansion in CRM+ feature sets since the product was originally launched in 2006, continuing to demonstrate Alauras’ focus on leveraging the latest technology and providing the widest flexibility for yellow page sales teams.

The new system fully leverages all of the key benefits of Apples iPad. With version 8.7 on the iPad, each sales rep is able to maintain their complete territory assignment on the device. All critical functions are available for use offline including contract execution. Synchronization is fully automated when internet access is detected. Compatibility is currently limited to Apple's iPad™ but versions for other touch screen devices are planned.

Alauras Software is a premier provider of CRM and Workflow Management systems to the media and advertising industry and is compatible across the framework of most existing media systems. Alauras Software solutions are in use internationally and leverage the latest technology to achieve the most efficient solution for its clients. Alauras solutions, software and custom development - offering a competitive advantage by career media professionals.

Alauras Software Announces Native iPad Application for Yellow Page Sales Teams

Leesburg, VA (PRWEB) November 7, 2010

Alauras Software’s announces a new native iPad application providing offline use of eContract functionality, automatic sync’ing and enhanced reporting. Sales representatives can now retire eContracts anytime, anywhere via the iPad without regard to internet availability.

Leesburg, VA (PRWEB) November 7, 2010 - The new native iPad application now allows full access to Alauras Software’s eContract system to sales reps in the field without any dependency on internet connectivity. Now sales reps in remote regions without internet access can leverage the benefits of the SFA system. Contracts can be executed on the popular Apple iPad with the customer using only his figure for signature on its touch screen.

The application stores all assigned contracts and securely collects executed agreements and customer content while offline. On reaching a wifi point, the device can be set to automatically sync and update the system. The user can specify a manual sync if desired, selecting the time, place and method of the update.

Additional feature sets for the native iPad application are under development and will be released periodically over the next several weeks. “Prioritization of these releases will be dependent on field requirements of Alauras Software clients,” stated Vlad Miloserdov, CEO.

Company founder, Richard Sloop offered “This application further enables the Alauras system to assist Yellow Page publishers with product and revenue diversification. Use of the Alauras CRM & SFA system, now through the iPad, allows a Yellow Page publisher complete flexibility in what products and markets they wish to pursue. Leveraging the iPad is the next step in providing a competitive advantage in the SMB market for yellow page publishers."

The YP CRM+ with the native iPad module iis currently available with Alauras scheduling rollouts through the end of the year. For more information on any of Alauras' products, please visit http://www.alaurassoftware.com.

Alauras Software is a premier provider of CRM and Workflow Management systems to the media and advertising industry. All products are compatible across the framework of most existing media and publishing systems. Alauras Software solutions are in use internationally and leverage the latest technology to achieve the most efficient solution for its clients. Alauras solutions, software and custom development - offering a competitive advantage by career media professionals.

Alauras Software Announces a Fully Flexible MultiProduct SFA for Yellow Page Publishers

Leesburg, VA (PRWEB) November 1, 2010

Alauras Software's MultiProduct module now allows the Yellow Page publishers full system flexibility in product selection, revenue diversification and increased data independence from the canvass centric approach of most legacy publishing systems.

Leesburg, VA (PRWEB) November 1, 2010 - Alauras Software's new MultiProduct module extends all of the notable sales force automation features available in CRM+ 7.0 beyond yellow pages to any product selected by the publisher. With the new module, a yellow page publisher can quickly create a new family of products, define specific packages, establish terms, customize eContracts, set pricing and launch a fully system supported sales effort in less than an hour. This flexibility enables Yellow Page publishers to more efficiently diversify their business efforts and quickly extend their revenue base beyond the traditional YP product set.

Additionally, MultiProduct frees publishers from using legacy publishing systems solely to manage their data. Small publishers without a dedicated publishing system can now leverage a full SFA system through the latest devices, including the Apple iPad. Larger publishers who have felt restricted by the book centric limitations of older publishing systems, can now focus on customer based marketing, independent of any canvass system requirements. Links to legacy systems are preferred but are no longer required.

The module allows flexibility in creating new product families, product bundles, individual products, rates, terms and pricing. All data is immediately available to sales reps in the field through Alauras’ standard eContract.

President, Vlad Miloserdov states, “CRM and SFA products are usually offered in a very general form, often times with irrelevant functionality. Lengthy and expensive customization is usually required for actual implementation and use. The Alauras system has progressed in the exact opposite direction. We started with a exceedingly customized system, providing immediate and discernible value for Yellow Page publishers and then added expansive options based on customer's requests. This path has created huge benefits for our customers.”

The concept of the MultiProduct module for Alauras was initiated by Directel, provider of Yellow Pages in Macau. Oscar Sousa Marques, CEO of Directel stated "Continued expansion of our product base required additional flexibility that was not currently available. Working with this new module, we are now able to further diversify and expand our product offerings as needed, which is critical to Directel's strategic plans. Directel can quickly and easily leverage the growing number of internet and mobile products quickly and effectively".

The MultiProduct module is currently available with scheduled rollouts through the end of 2010. For more information on any of Alauras' products, please visit www.alaurassoftware.com.

Directel Macau is a multi-platform media company which provides yellow pages to Macau and is the leading publisher of tourism-related products and publications. Directly Macau Ltd. has been, under contract from CTM – Companhia de Telecomunicações de Macau, the local telecommunications company, publishing the official Macau Yellow Pages for over 19 years. For mor einfo visit http://www.yp.mo

Alauras Software is a premier provider of CRM and Workflow Management systems to the media and advertising industry. All products are compatible across the framework of most existing media and publishing systems. Alauras Software solutions are in use internationally and leverage the latest technology to achieve the most efficient solution for its clients. Alauras solutions, software and custom development - offering a competitive advantage by career media professionals.

Alauras Software Announces Release of CRM+ 7.0 with iPad Compatibilty

Dulles, VA (PRWEB) (August 16, 2010)

Media software publisher, Alauras Software announces the release of Version 7.0 of its highly regarded Yellow Page CRM+ further extending SFA functionality and providing full online compatibility with Apple's new iPad™.

Dulles, VA (PRWEB) August 16,2010 - CRM+ Version 7.0 is the latest update to the Alauras' suite of media software products and extends the range of functionality and compatible devices. The new version offers enhanced eContract automation, new Customer Service functionality, increased reporting and now accommodates use of Apple's new iPad. These new features will help yellow page publishers create new operating efficiencies and assist in establishing a fully paperless environment. Version 7.0 will be offered without any increase in price to the current version while the iPad module will be offered at a slight premium.

The iPad module enables the use of Apple's inexpensive and successful touch screen device to complete presentations, monitor customer service requests and execute contracts. Use of video presentations for clients is more easily managed and signatures can be done on the touch screen by simply using a Mac based stylus or even a finger.

Currently two publishers are participating in a closed test which will be completed next week. A participant in the test stated "The Alauras CRM on the iPad offers the efficiency we need, and is proving it creates a speedy and extremely compelling sales experience".

Alauras CEO Vladimir Miloserdov stated "Version 7.0 is exceedingly flexible and can be used cross-platform with any publishing system utilizing contemporary databases." Miloserdov continued, "It's expected for Alauras to be among the first to enable the iPad for the yellow page industry, continuing to prove Alauras' commitment to innovation for industry at large."

Version 7.0 and the iPad module will be available as of Monday August 18th with deployments now being scheduled for September. For more information on any of Alauras' products, please visit www.alaurassoftware.com.

Alauras Software is a premier provider of CRM and Workflow Management systems to the media and advertising industry. All products are compatible across the framework of most existing media and publishing systems. Alauras Software solutions are in use internationally and leverage the latest technology to achieve the most efficient solution for its clients. Alauras solutions, software and custom development - offering a competitive advantage by career media professionals.
For more information: http://news.yahoo.com/s/prweb/20100816/bs_prweb/prweb4367784_2

Alauras Software announces the release of ProofQuick 2.0

Leesburg, VA (PRWEB) April 14, 2009

Alauras Software today announced the latest version of ProofQuick, an online proofing solution for media publishers and advertising agencies. The new version offers enhanced web based reporting and expanded online toolset which helps manage, track, report and speed the completion of the ad proofing process for virtually any creative team.

Leesburg, VA (PRWEB) April 14, 2009 - Alauras Software's ProofQuick 2.0 is a state-of-the-art online proofing solution provides a wide variety of enhancements and flexibility. The principal changes in this second release enable wider usage within a creative team, generate real time customizable reports, offer multiple approver opportunities and track print proofs as well as those online. While specifically developed for use by the yellow page publishing industry, this second version has been created to accommodate the needs of any creative team.

With ProofQuick 2.0 a publisher can easily upload and issue a proof to any customer via the net. The customer will receive a notification via email that the proof is ready for review. Sales reps can be cc'ed the notification as well. Using the ProofQuick toolset, the customer can approve the ad 'as is' or make notes and mark-up the ad for revision. ProofQuick tracks each version providing new online reports for the publisher. These reports detail each ad's progress, its current status and all revisions. Of additional significance is the solutions ability to include a sales promotion within the proofing communication. This feature can generate additional revenue through promoting up-sell, cross-sell or new product opportunities - directly through the solution.

"The new version more than doubles the features and efficiency of the previous version and provides compatibility beyond the Yellow Pages industry" stated President Richard Sloop. "Additionally, ProofQuick now provides a proofing solution that is now much more cost effective than four color printing and standard post".

Alauras Software will be providing demonstrations of ProofQuick at the Association of Directory Publishers conference in Desert Palms, CA, April 16-18 and the Yellow Page Publishers Association conference in San Diego, CA, April 26-28. Alauras has offered a free beta trial to a select number of publishers prior to the conferences, but will begin active sales on May 1st. Free trials are available at http://www.proofquick.com (ProofQuick Trial).

Alauras Software is a premier provider of CRM and Workflow Management systems to the media and advertising industry and is compatible across the framework of most existing media systems. Alauras Software solutions are in use internationally and leverage the latest technology to achieve the most efficient solution for its clients. Alauras solutions, software and custom development - offering a competitive advantage by career media professionals.

Alauras Software Announces CRM+ 2.0 with Sales Force Automation upgrades for the Yellow Pages industry.

Leesburg, VA (PRWEB) April 6, 2009

Alauras Software today announced the release of version 2.0 of its YP CRM+. This new version provides additional web based enhancements and new features focused on providing a full sales force automation solution. New functionality includes eContracts, eDSRs, online Customer Service Requests and enhanced reporting, all accessible via the web through select laptops and mobile devices.

Leesburg, VA (PRWEB) April 6, 2009 - Alauras Software today announced the release of version 2.0 of its YP CRM+. Version 2.0 of Alauras CRM+ offers the ability for a sales rep to submit Daily Sales Reports, submit a Customer Service Request and execute Contracts directly from select laptops or mobile devices. The new features place many of the standard Yellow Page processes on the web and can eliminate the use of paper. Yellow Page publishers can now gain new efficiencies and cost savings while being more environmentally sensitive.

"We have added functionality that speeds standard sales processes, making more time for selling efforts and simultaneously reducing costs. Generating more sales and eliminating overhead are both increasingly important to publishers in today's market." stated Richard Sloop, President. "While similar sales automation tools have been available, they have required significant investment and most publishers have not been able to justify the expense. Now through advances in web based software, all publishers can gain this efficiency to better leverage sales efforts."

It is our intent to provide a solution that creates an immediate and discernible ROI for our publishers. One of our customer's analysis showed that using the CRM+ solution for them provided a performance enhancement equivalent to adding two sales reps. This is exactly what we are striving for", Sloop continued.

Alauras eContracts feature allows the sales rep the ability to build a contract directly on his laptop or mobile device and then permit the customer to sign directly on the screen. A secure PDF version is immediately sent to the customer via email and to the sales office for processing. Based on customers' requests, the publisher can have a printed paper version in the mail to the customer within minutes of execution. Alauras eDSR and eCSR, allow the rep to complete daily sales reports and customer service requests on their laptop or mobile device via the web. Additional advanced features including user location mapping will be rolled out in June.

The Alauras CRM+ is a highly customizable internet based solution requiring no software installation and is accessible from internet enabled pc's or handheld devices. CRM+ offers full reporting of sales and canvass progress, and provides a single reference point for customer service activity. Enabling enhanced communication, CRM+ provides immediate access to all employees through email or IM. Full custom reporting, sales proposals generation, location mapping and activity tracking can all be customized by the publisher.

Alauras Software is a premier provider of media business solutions and custom development with concentration in yellow page publishing. Alauras solutions are compatible across the framework of most existing publishing systems and are in use internationally. Alauras Software prides itself on leveraging the latest technology to achieve the most efficient solution for its clients. Alauras solutions, software and custom development - offering a competitive advantage by career media sales professionals.

Alauras Software Announces Release a New CRM / SFA Solution for Yellow Page Publishers

Leesburg, VA (PRWEB) September 8, 2008

Alauras Software announced today the release of Alauras YP CRM+. The new solution offers wide ranging CRM functionality and adds state-of-the-art sales force automation tools specifically designed for yellow page publishers.

YP CRM+ offers a highly customizable 'customer centric' application that can be quickly and efficiently integrated into virtually any yellow page publishing environment. CRM+ supports both print and electronic media. President, Richard Sloop stated "We have created a solution to meet wide ranging needs in automating standard business practices within the industry, principally targeting sales and customer service functions. Beyond these enhancements, CRM+ can readily integrate or accept custom modules based on the unique needs of the publisher."

The highly customizable internet based solution requires no software installation and is accessible from internet enabled pc's or handheld devices. CRM+ offers a real time picture of sales or canvass progress, and provides a single reference point for customer service activity. Enabling enhanced communication, CRM+ provides immediate access to all employees through email or IM. Sales proposals can now be customized by client and include multiple scenarios and appropriate sales collateral. New mapping functionality provides additional efficiencies in managing sales efforts and territory management.

Alauras Software is a premier provider of media business solutions and custom development with concentration in yellow page publishing. Alauras solutions are compatible across the framework of most existing publishing systems and are in use internationally. Alauras Software prides itself on leveraging the latest technology to achieve the most efficient solution for its clients. Alauras solutions, software and custom development - offering a competitive advantage by career media sales professionals.

Alauras Software Introduces a New Online Proofing Solution, 'PROOFQUICK'

Leesburg, VA (PRWEB) April 2, 2008

Alauras Software today announced the launch of ProofQuick, an online proofing solution for media publishers and advertising agencies. The secure, web based solution provides a collaborative online toolset which helps manage, track and speed the completion of the ad proofing process.

Alauras Software's ProofQuick is a state-of-the-art online proofing solution using the latest technology. The initial release has been specially developed for use by the yellow page publishing industry. A second version customized for ad agencies will be available later this year.

With ProofQuick a publisher can quickly upload and issue a proof to any customer via the net. The customer will receive notification via email that the proof is ready for review. Using the ProofQuick toolset, they can approve the ad 'as is' or make notes and mark-up the ad for revision. If multiple revisions are required, ProofQuick tracks each version. ProofQuick also archives multiple online reports for the publisher, detailing each ads progress, its current status and all revisions. Of additional significance is the solutions ability to include a sales promotion within the proofing communication. This feature can generate additional revenue through promoting up-sell, cross-sell or new product opportunities - directly through the solution.

Richard Sloop, President of Alauras, described the impact the solution can provide for a publisher, "With ProofQuick, an ad can now be modified and approved where ever the client is and at any time of day. By leveraging these new efficiencies, publishers can save valuable time and significant money, and maintaining a detailed archive of activity. Based on the limited investment required, publishers now have the ability to issue proofs for every ad, virtually eliminating the possibility of claims or unwelcome surprises."

Alauras Software will be providing demonstrations of ProofQuick at the Yellow Page Publishers Association conference in Las Vegas, April 4 - 6, and at the Association of Directory Publishers conference in Orlando, Florida, April 24-26. Sales of the product will begin in June. Alauras will be offering a free beta trial to a select number of publishers during the conferences. Participation in the free beta can be requested directly through Alauras at the conferences or through Alauras' distribution partner, Yellow Magic, Inc.

Alauras Software is a premier provider of CRM and Workflow Management systems to the media and advertising industry. Alauras solutions are compatible across the framework of most existing media systems and are in use internationally. Alauras Software prides itself on leveraging the latest technology to achieve the most efficient solution for its clients.

Alauras solutions, software and custom development - offering a competitive advantage by career media sales professionals.

Alauras Software Announces Distribution Agreement With Yellow Magic

Leesburg, VA (October 11, 2007)

Alauras Software, a leader in media software solutions and custom development, today announced a distribution agreement for its YP CRM and YP Ad Management systems with Yellow Magic Incorporated, a leading provider of end-to-end yellow page publishing systems world-wide.

"Yellow Magic is very happy to offer Alauras CRM and Ad Management Systems to our customers" says Ron Mintle, President and founder of Yellow Magic. "We feel that the addition of the Alauras YP products add important components to the total publishing systems solutions we offer." Richard Sloop, President of Alauras Software, stated "The addition of Yellow Magic as a point of distribution is a critical success for our company and a validation of our product development efforts to date. We are very pleased to initiate this relationship with an industry leader like Yellow Magic".

Further details as well as demonstrations of the solutions will be made available at the Yellow Magic's user group meeting, 'Magic Club', in Savannah, Georgia October 22 through 24.

The Alauras Software YP CRM solution is uniquely industry specific to yellow page publishing, bringing a level of cost effectiveness and efficiency not previously available to small and medium size publishers. The system is designed to bring together many disparate pieces of YP information to create a true picture of customers, at one access point. Efficient contact management, activity tracking, sales force automation, archived data, and monitoring tools are just a few of the many features of the system. The solution also provides an aggressive SFA module which includes YP territory management, contact management and YP proposal creator.

The Alauras YP Ad Management system is a web based tool providing a single point of access for the entire ad production process from initial artwork request through final proof approval. The solution makes it seamless to work with artists, sales teams, and customers all over the world with existing publishing systems. Additionally, the Alauras solution provides multiple workflows for differing media, ad types or even sales channels.

Online demos of Alauras YP CRM and Ad Management will be available upon request following the Savannah Georgia conference.

About Alauras Software, Incorporated
Alauras Software is a premier provider of CRM and Workflow Management systems to the media and advertising industry. Alauras also is involved in a wide variety of custom development. Alauras solutions are compatible across the framework of most existing media publishing systems and are in use internationally. Alauras Software prides itself on leveraging the latest technology to achieve the most efficient solution for its clients. Alauras solutions, software and custom development - offering a competitive advantage by career media sales professionals.
For more information: http://www.alaurassoftware.com

About Yellow Magic Incorporated
Yellow Magic Incorporated is an international, industry leading directory solutions supplier offering a complete business and publishing system for creating Yellow Pages directories around the world. Yellow Magic's integrated system supports all directory publishing tasks--from sales lead generation and data verification through directory distribution. Additionally, Yellow Magic offers systems to create electronic directories for the Internet, CD-ROM Mobile devices such as cell phones or PDAs. The Yellow Magic software has been licenses by more than 150 publishers to create directories in 49 countries and 19 languages.
For more information: http://www.YellowMagic.com

Alauras Software Releases Ad Management Solution

Leesburg, VA (June 28, 2007)

New solution developed for yellow page publishers and advertising agencies.
Alauras Software today announced version 1.0 of its Ad Management system, a solution developed to create new efficiencies for yellow page publishers and advertising agencies. The secure, web based tool provides a single point of access for the entire ad production process from initial artwork request through final proof approval.

The Ad Management system makes it seamless to work with artists, sales teams, and customers all over the world. Through the system, jobs can be assigned, progress can be monitored, and detailed reports can be created. Reports provide information on ad volume, average completion time per artist, ad revision rates and customer acceptance rates by artist, sales rep or book. The entire production cycle of an ad is captured in the system. Additionally, the Alauras solution can provide multiple workflows for differing media, ad types or even sales channels.

The Internet based solution requires no software installation and provides real time monitoring of each job. By using this customizable system, ad publishers and ad agencies have the ability to focus on revenue by creating new efficiencies in the ad production process.

Alauras Software is a premier provider of media business solutions and custom development with concentration in yellow page publishing. Alauras solutions are compatible across the framework of most existing publishing systems and are in use internationally. Alauras Software prides itself on leveraging the latest technology to achieve the most efficient solution for its clients. Alauras solutions, software and custom development - offering a competitive advantage by career media sales professionals.

It is anticipated that the Alauras Ad Management Solution will be available for purchase September 10, 2007

Dollars & Sense - Implementing a Customer Relationship Management (CRM) Strategy in Yellow Pages

Lester Garnett, Janac Strategic Solutions Inc. (October 5, 2006)

Yellow Pages publishers pride themselves in the ability to maintain their positions against their counterparts in the competitive advertising media. As the industry grows the challenge will increase as members of the advertising community chase so few annual advertising dollars. The only way to survive is to differentiate oneself in the marketplace, and to strive by creating a sustainable competitive advantage to increase sales, market share and retain your most profitable customers.

One way companies face this challenge is by turning to Customer Relationship Management (CRM) solutions to help achieve this highly competitive advantage. CRM is a corporate strategy that engages the capabilities, methodologies and technologies of an enterprise to create, manage and maintain lasting relationships with its customers. It is not a technology itself, but a holistic approach in an organization's attitude that focuses on a 360 degree view of its customers. The purpose is to better manage customers through the introduction of reliable systems and processes (CRM tools) that are integrated end-to-end across marketing, sales and customer service; having information in one place to be accessed by all.

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Alauras Software Unveils CRM Solution Tailored for Yellow Page Industry

Leesburg, VA (July 6, 2006)

Alauras Software today released version 1.0 of its YP CRM for public sale, a new CRM solution developed specifically for the yellow page industry. The new, secure, web based tool provides a single point of access for all YP customer data and internal company departments.

Utilizing the latest software technology, the Alauras Software CRM solution is uniquely industry specific to yellow page publishing. It brings a level of cost effectiveness and efficiency not previously available to small and medium size publishers. This customer-centric tool is accessible via the web from home, office or on the road. The system is designed to bring together many disparate pieces of YP information to create a true picture of customers, at one access point.

The customizable, Internet based solution requires no software installation and provides a real time picture of all activity. Efficient contact management, activity tracking, sales force automation, archived data, and monitoring tools are just a few of the many features of the system. The solution also provides an aggressive SFA module which includes YP territory management, contact management and YP proposal creator.